Client Brief & Audience Requirements

Target Audience

The target audience for The White Room would be men between the ages of 18 and 40 from the ABC1 groups of the NRS social scale. The target audience will already have an interest in thrillers/intense films.

Audience Profile

Mark is a 28 year old , lower-middle class assistant manager at a local hotel. He earns around £32,000 a year so he has an average amount of disposable income, most of which is spent on films as he loves to go to the cinema. He spends around £30 a month on film related activities, this includes going to the cinema as well as paying for streaming services like Netflix. He owns his own car, only a hatchback but it is relatively new. He also has a fiancé, so is saving a lot of his spare money for a wedding.

When he was younger he used to dream of being a film producer, he received a small camera for his birthday one year and used it regularly to act out scenes from his favourite films like Terminator and Goldeneye. As he grew up he lost interest in working in the film industry however he never lost his love for intense films. This is where The White Room comes in. Mark hasn't been to the cinema as frequently over the past few months as he is saving money for his wedding, so when he decides to go he wants to make sure he see's something he knows he is going to like. He remembers seeing the trailer for The White Room, he remembers the suspense it created and his desire to find out more about the narrative of the film.

Location Scouting