LO4: Evidence of a Focus Group Screening of Your Finished Film

After we had our final draft of the film we felt it would be a good idea to conduct a focus group of people from our target audience to gauge their opinion on the film. We would then have a chance to alter the film based on their feedback. To conduct this focus group we showed the film to both of the media classes in our college as they are all aged around 18 which falls perfectly into the criteria for our target audience. As well as a focus group we conducted an online survey in order to gain more impartial feedback from people who don't know members of the production team personally as this would likely lead to more honest feedback. In order to gain this form of feedback we set up a questionnaire on Survey Monkey (www.surveymonkey.co.uk) and posted a link to it in an online forum. Below are screenshots of the survey as well as photographic evidence of the production team conducting a focus group feedback session.